In The Magic of What, Who, How & Why No, Expert Trainer and Author Bill Wilson shares his model for performance improvement and training design. This proprietary model addresses specifics of The What, The Who, The How and the Why Not, enabling sound investment decisions to address productivity issues, determine what learning can address and what needs to be addressed with other strategies. You will develop a plan for solving the productivity issue with measurable outcomes, knowing your ROI before spending a single dollar. Bill has supported the performance improvement of organizations across numerous industries, in Florida, nationally and internationally for over 30 years, to improve their business outcomes in a measurable way using this model. Bill is Co-owner of Inner Harbor Partners for Improved Performance, Inc., Previous President of ATD (Association of Talent Development, formerly ASTD, and the International Alliance for Learning. Bill was design constant for Farmers Insurance in the development of the University of Farmers. By incorporating his model the University of Farmers is now one of the top corporate universities in the country.