The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading beverage companies working to reduce consumption, mitigate impacts, and ensure sustainable continuity and future of the beverage sector. BIER brings together global leaders in the beverage industry to advance the sector’s environmental sustainability by: • Serving as a technical resource and knowledge base • Being a conduit for transparency throughout the value chain • Establishing robust relationships with strategic stakeholders • Maintaining membership that is representative of the industry Through the collective experience and knowledge of its membership, BIER collaborates to define the environmental sustainability aspects most relevant to the beverage sector. By doing so, BIER is able to monitor data and trends, engage with key stakeholders, develop best practices, and guide a course of action for the future, raising the bar for environmental performance across the industry.