BIPOCANN is working to make the legal cannabis industry more accessible and profitable for BIPOC (Black and Indigenous People of Color) business professionals. This is done through marketing, technology, recruitment, and strategic partnerships. The BIPOC Cannabis Business Network is the company’s focal point for increasing visibility. Through its public-facing directory, BIPOC-owned businesses and supporting brands are seen and recognized for their efforts in aligning with, promoting, and creating opportunities that uplift BIPOC cannabis businesses and professionals.