Emotivate is a pioneering company in Asia leading the industry in the use of various natural language collection and analysis technologies. With a decade of experience in this area, our team works in two broad areas that are highly compatible. Firstly, our team has second-to-none video research expertise in the region, with superior cost-efficiency in collecting and processing video survey responses in Asia. With over a decade of brand and comms consulting experience, our team also offers full-service, fast turn around solutions to fill a wide variety of knowledge-gaps quickly and efficiently. In a nutshell, our service is all-encompassing, from video research recruitment, to execution, translation, advanced analytics, and final professional video packaging. Lastly, typically using the video research transcripts, we are pleased to be pioneers in the region of Brand and Ad ‘Emotion Resonance’, something increasingly being used by the largest brands. Through ‘Statistical Natural Language Processing’ our clients benefit from emotional response profiling tools (made up of 9 major and 100 secondary emotional measures) that can be used for accurate competitor comparison by market or segment. These scores are highly versatile, allowing brands to also cheaply and easily optimise brand communications. Since Emotivate was founded, we have guided some of the world’s largest global brands to improve and course-correct their strategy and tactics. Tapping into highly advanced technology, we are here to provide professional expertise in product testing, ad-campaign testing and brand perception assessment to help you put emotion at the heart of your brand strategy. “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” by Dale Carnegie