There's a spectrum of coverage when it comes to any product or technology. Go too far to one side and you end up with superficial content that's hardly better than a press release. End up too far on the opposite side however and you end up with an article that either takes too long to produce or isn't accessible to the majority of readers. Our goal is to end up somewhere in between, erring on the side of being extremely thorough wherever possible. Our reviews incorporate a mixture of objective and subjective based analysis, the balance varying where appropriate. We are not a site that exclusively relies on data based comparisons but also deliver honest user experience evaluations as well. Some reviews lend themselves to data driven analysis more than others (e.g. CPU review vs. smartphone review), but we always attempt to provide both in our coverage. We fundamentally believe that you need both to accurately portray any product. Numbers are great for comparative analysis, but without context they can be meaningless. Similarly, personal opinions are great to help explain what owning a product may be like, but without data to back up some claims the review lacks authority (e.g. average vs. good battery life begs to be quantified).