In 2009, years ago we started a coffee business called Aquaspresso. After starting our business, we quickly realised that if you have no customers, you have no business (pretty obvious but pretty jarring); We were good on the sales side but sucked at marketing which led us to reach out to a bunch of marketing companies and in particular digital marketing companies. After being let down for the fourth time, we made the decision that if we ever wanted to grow our business successfully; we had to become masters at this marketing stuff. Over the next 10 years, we lived digital marketing and sales every day and grew our business to one of the biggest coffee machine companies in the country. Syte is our collection of data scientists doing for other companies that we did for ourselves for over 10 years.