An idea to put two decades of industry experience to good use came to fruition in 2017 when ex-colleagues Mark Chew and Yip Ren Kai came together to start their own sports media agency – Reddentes Sports. With a strong emphasis on media broadcast rights, the two partners had a vision to help grow sports in Asia, beyond the realms of just media rights. While broadcast rights will be the bread and butter of the agency, Mark and Ren Kai also want to help take sports teams, professional athletes and rising stars to the next level. Another area Reddentes are invested in is Esports, with their collaboration with Team Flash. The agency will also be holding major Esports tournaments around the region to bring world-class Esports action to the fast-increasing fan base. Every industry professional knows the top international sports entities are investing heavily in the Asian market and Reddentes wants to be there to bridge that gap and create new opportunities for brands and fans alike.