As an innovative company with a focus on design, DWD Concepts specialises in lighting and power distribution systems at the point of sale. One of the quantum leaps by the company was its proprietary development of the INWI® power rail – an unobtrusive distribution system which effectively eliminates the tangle of cables that had previously been necessary to deliver power for shelf lighting. In keeping with the principle of being unobtrusive yet effective, INWI® stands for invisible wires – shifting the full focus on to the products and brands on display. The company’s user-friendly systems for a diverse range of powered equipment, such as LED lights and digital devices, stand out thanks to their flexibility and ease of assembly. The plug-and-play solutions enable a major reduction in installation costs, as well as the cost of having to make subsequent adjustments for the sales space. And it has been proven that a visually striking product display results in increased sales. These creative developments, as well as the production of customised solutions, take place in the workshop in Dortmund. The company’s commitment to ongoing development of LED and power cable systems, incorporating new digital technologies, makes DWD Concepts a strong global partner.