My Beautiful Africa is a Travel Technology company dedicated to using technology to drive travel and tourism in Africa. Our vision is to drive the positive side of Africa in culture, heritage and travel through the deployment of Technology. Our business model is designed exclusively for a lifestyle community with interest in African themed clothing with our Zola range of Kaftans and vacations. Our aspiration is to be able to use Technology to create lovely travel experiences that would interest the savvy traveller to come to the Continent of Africa. We are also organisers of the Tourism and Technology Summit in Lagos Nigeria a platform that focuses on how technology is enabling travel and tourism in Africa. Ismartafrica is our premium B2B Web platform developed to drive the digital transformation of the Tourism sector in Africa where Technology and Hospitality sector companies on-board to do business with each other. One of our deliberate passions is wellness; we are focused on the total wellbeing of our clients with our 100% organic natural skincare and food supplement brand Avila Naturelle. A healthy happy travelling tourist using technology for seamless experiences across Africa is our company’s goal.