Footbridge harnesses partnerships with frontline professionals such as pediatricians and social workers to identify families with need and enables rapid response funding to families facing a financial crisis. Corporations, insurance plans and government entities that seek to support their own clients and divert them from more costly outcomes can use Footbridge as their tool for localized and targeted giving. Our unique crowdfunding approach also enables the community to support neighbors at the time when they need it the most in a way that prioritizes family dignity and privacy, protects against bias and ensures that funds are available as soon as families need them. Footbridge fills the gap when no other program can support a family’s need, and monies are directed to third-party vendors. Families also benefit from referrals to additional community services and have the opportunity to stay involved with Footbridge via our virtual advisory committee.