MEASURABLE. Surprisingly, it’s a word you don’t hear used much around marketing and communication agencies. But at Response Generators, it’s a word that has defined our daily activities since 1989. Having grown from direct response marketing roots into a comprehensive integrated marketing-communication firm, Response Generators has always seen the value of building metrics into marketing. And now with the emergence of the highly measurable marketing media offered by the Web, our three decades of experience marketing by the numbers is more relevant than ever before. It’s really all about the hard, reasoned financial sensibility of crunching numbers in marketing efforts: the human resource and financial savings that accompany the integration of metrics before, during and after deployment of traditional and new media marketing and communication vehicles. We believe the future of marketing is focus; and this is good, because at Response Generators this is the way marketing has always been done: by the numbers. Let’s talk about how you can incorporate measurement into your strategic, creative marketing expenditures to maximize your return on investment.