The Greater New Orleans Hotel & Lodging Association (GNOHLA) is a membership-based, not-for-profit, private association representing the hotel and lodging industry in the Greater New Orleans area. The association is devoted to: • representing the rights and interests of the New Orleans hotel and lodging and hospitality industries through education, political action, communication and marketing; • providing member benefits that improve the financial position and public awareness of its members; • supporting strategic alliances to promote the value of New Orleans tourism and travel.