I'm Andy Bass, a freelance Creative Director trading under the name AB Creative Live. I'm an accomplished, strategically-focused innovator in the field of experience marketing for leading global brands. My specialism is in the creation of immersive brand experience installations, Olympic sponsorship 'Houses', Expo pavilions etc. in addition to creating events, conferences, launches and exhibitions... I have a background in the creation of content and installations for museums/visitor attractions I also write scripts, direct film, video and audio. I take a holistic view that always places the audience and their interactions at the centre of the engagement design, taking strategic insights and turning them into compelling experiences.