Based in Paris, The LAB is a consulting agency specialized in Talent Buying and development of concepts and activations with talents, celebrities and experts from multiple fields. Our goal is to initiate and co-create purposeful projects with talents, brands and agencies in order to create meaningful story telling and maximize impact. From talent buying to 360° campaign, The LAB offers new ways to engage talents in a campaign or a project involving them in creative and production processes through their creative, social or intellectual skills. The LAB is part of WME/IMG Group: global leader in Sports, Entertainment, Medias, Fashion and Talent representation.