CPH Design is a Copenhagen based design and innovation agency offering extensive design services to a wide range of industries, organisations and clients. Pioneers of ‘people centred’ and ‘prototype’ design approaches, we focus on holistic problem solving for the benefit of both client and end user. An international partner and inventor of many worldwide patents, we employ the creative power of design to generate value and advantage to improve life. We put Why at the center of the design process. Asking Why is the essence of achieving creative solutions to generate successful design and innovation; what we know at CPH Design as Whydeology™. This involves living in the question and reflecting on possibilities. Whydeology™ helps us connect research and analysis with the creation of meaning and value for our clients and their end users; whatever their business. Whydeology™ enables new perspectives throughout the entire design process from the initial creative stages through product development to downstream troubleshooting, by asking one central question. Whydeology™ – moving from Why to How!