Founded in 2012, William George has consistently grown and continues to flourish and innovate. We saw a whopping 397% increase in unique users on our website between 2019 and 2021! 2022, our tenth year, has seen a vibrant rebrand and launch of a new website. We believe there is a better way of treating people and are determined to make auctions both fun and fair. Our team enjoys compiling our auctions and creating great, unusual, and inspiring content and we want everyone who interacts with us to love taking part…whether you are browsing, buying, selling, or all three! Our team strives each day to bring you a huge variety of products, from the rare and unique to big-name brands at hard-to-beat prices and we aim to make the process as easy and exciting as possible. Since day one, we've offered 0% seller commission, and this won’t change. We are now also offering free auction listings, so there’s no cost at all to holding an auction with us. Simply put, if you’re selling goods in our auctions, you receive 100% of the hammer price! If you’re buying, then you have access to some of the best deals around – with sellers able to set realistic and achievable reserve prices knowing they won’t have to give up large portions of their sales to greedy auction houses. We have always taken pride in disrupting an age-old industry, by using technology, inventiveness, and creativity to improve the service we offer. Other auction houses don’t like us – and we’re proud of that too! Whether selling at 0% commission or joining up with Two Million Tusks to ban ivory sales from our site – we don’t mind deviating from the crowd to do the right thing. If you haven’t experienced williamgeorge.com before, there’s never been a better time to do so!