Lifelines was started by Melissa and Doug Bernstein in 2020. As Co-Founder of the wildly successful toy company Melissa & Doug, Melissa has spent the last 30 years helping children discover themselves, their passions, and their purpose through open-ended play. Now, after her own personal journey of self-discovery and acceptance, she is using her unparalleled creativity and imagination to reinvent physical and experiential well-being products to help adults strengthen their resilience, stay grounded, and unearth their purpose. Lifelines partners with companies and organizations to destigmatize mental health and create ecosystems where individuals can show up as their authentic selves. In doing so, we give individuals the tools they need to support their own well-being and the well-being of others. Through an alignment with some of the world’s most renowned experts in this space, our immersive workshops and experiences combine Melissa’s authentic story with cutting-edge science to guide participants in developing a well-being practice. Participants learn more about themselves, connect to their purpose, and overcome barriers that are inhibiting them from achieving their full potential at work, and beyond. Practice Makes Purpose™ supports your entire people ecosystem and helps lay a foundation for sustainable behavior change. To learn about working with Lifelines to rethink well-being at your organization, please contact lauren@LifeLines.com.