GfK Boutique is a subsidiary of GfK Group, the world's fourth-largest market research company that has been a market leader in analyzing consumer behavior since its inception in 1934. GfK Boutique, founded in 2003, leverages big data obtained by GfK and turns it into smart data to give its clients a competitive edge. GfK Boutique has the world's largest Point-of-Sale (PoS) database, including consumer durables PoS. Boutique's PoS data is sourced directly through data-sharing agreements with 500,000+ retailers, resellers, distributors, VARs, and mobile carriers on a weekly and monthly basis in 75+ countries. GfK Boutique’s analysts scrub the PoS data and synthesize it into investor-focused research on consumer end-demand. Data is presented so that it is comparable across all covered countries and regions. GfK Boutique's PoS data includes sales and unit values at the SKU level, along with average selling price (ASP). This level of granularity enables GfK Boutique to provide unique insight into company performance in comparison with each company's reported metrics. Correlations between GfK data and company reports demonstrate a strong level of accuracy. For most companies under coverage, GfK Boutique captures a revenue equivalent to 85% of reported sales in developed regions, 80% in China and 65% in emerging regions that is then used to quantify sales units and transactions to better understand consumer end-demand. Boutique’s services are exclusive to the buy-side community with no distribution to sell-side firms. For more information please contact us at: technology.advisory@gfk.com