Woot Wholesale is a specialty distributor and automated fulfillment center specializing in product promotional events. Woot Wholesale began as Synapse Micro in 1994 and works with manufacturers in making markets for their surplus, overproduction and end-of-life products. Woot Wholesale works with national and regional retailers as well as e-commerce retailers and provides them with "Woot powered deals". Woot Wholesale is a division of Woot Services LLC