SeeHow is a sports tech company helping sportspeople at all levels train and play smarter. Our vision is to transform sports equipment into sensors that enable real-time analytics for players, coaches, umpires, broadcasters, scouts and fans. Our first product is a smart cricket ball. The ball looks, feels and plays just like a normal cricket ball but contains sensors that measure key bowling parameters (like speed, spin, and seam position) and relays this data to a mobile app in real-time. The ball is initially being used as a training aid, but will subsequently provide real-time match analytics for non-televised (school, club, league) matches as well as scouting and fan engagement solutions.