Hollands Country Clothing Ltd. is a family-owned online retailer, specialising in outdoor & country clothing. My grandfather Malcolm Holland established the business in 1978, he started selling wellingtons at the local agricultural markets to supplement the income generated from the Farm. These humble beginnings have allowed us to steadily grow the business into the online retailer we are today. We continue to keep our feet on the ground, with quiet ambitions to become the market leader.