There is an increasing consensus – and compelling statistics – which say that virtual reality and 360-degree video are the future of content-creation. A digital world of immersion, excitement and streamlined messaging, in which one click brings viewers and customers, worldwide, into the worlds of our clients. Here at Vrtue, personal experience and abundant research has shown us that consumers, in particular, millennials, want experiences rather than just purchases. Today, content needs to be surprising, inclusive and personal – it’s about how it makes you feel. In a world where the narrative is fast, and people are consuming abundant content with dwindling engagement, virtual platforms are a fresh and innovative way to deliver branding, messaging and creating material. Meanwhile, with 5G connectivity set to land in 2020, faster mobile internet will both facilitate and demand new, more complex, more engaging and more immersive content. Those who have already experimented with VR and 360° video will therefore be well placed to take advantage and face the future. At Vrtue, we specialise in the cutting edge. With our technology, your viewers will find something new. Our use of 360° virtual reality allows content creators to use immersive storytelling, engaging viewers in ways that can set help you rise above the noise and stand out from the crowd.