I'm a freelance design director based in Dubai, with over 18 years of experience in communication design. My work goes across different disciplines of design including branding & visual identity, brand guidelines, website design, mobile apps design, website/mobile app foundation structure, Infographics design, social media branding and creative presentation design. My focus is to produce design solutions in a perfect way through the whole process to create something clear, simple and unique. I believe that design should be easy, both by concept and production because it leads to a good visual communication. My approach is simple. I am obligated to make a smile on my client's face and help them to be proud of their product or service. This is an essential role for me as a designer. Work with me and you will see.