Asher’s Chocolate Co. is one of the oldest continuously family-owned confection companies in the United States. It began in 1892, when Chester A. Asher opened a small candy shop in the heart of Philadelphia. The Asher name quickly became associated with superb quality, and the store acquired larger space in the Philadelphia’s historic Germantown neighborhood. In 1966, the third generation of Asher's took the company’s helm. Jack and Bob decided to expand their selection of chocolates and began producing sugar-free (what was then called “dietetic”) chocolates. By the 1980s, Jack's and Bob’s sons, David and Jeff, continued the business into the fourth generation. They soon moved the company to Montgomeryville, Pennsylvania. When that space became too small, The Asher Family purchased 31 acres of farmland in Souderton, Pennsylvania. This is where Asher’s Chocolate Co. are made today. The family also purchased the former Goss Candies in Lewistown, PA. There, hand-made confections are created including Chocolate Smothered Potato Chips, moulds and buttery toffee. From candy shop to chocolate factory, Asher’s has maintained a tradition of fine American chocolates. Asher’s Chocolate Co. is currently under the direction of the fourth generation of Ashers with Jeff Asher, President, CEO, and Chairman of the Board.