Aretha Natural Beauty started from the love of purity and an excitement to support our community in its healthy lifestyle. We believe that beauty products that are made from natural & organic ingredients are easier on our bodies and are both great for you as well as to our earth. Before any product makes it to our list, we carefully test it in terms of ingredients, source, sustainability, efficiency and craftsmanship. We constantly search the world to bring you outstanding products that are safe, effective and comfortable. We aim to change the way people think about the ingredients and products they put on their bodies by providing lovely products, ethical brands with excellent quality.