Founded by John Garvey and Bernardino Frola, FarmHedge works with agriculture and food companies to help them use technology to communicate and trade with their customers. The agriculture industry is undergoing broad change that requires innovative approaches to communication, sales and trading. FarmHedge provides traditional companies with expertise in technology and market systems, helping them to modernise their communication and trading activities, so that they remain closely connected to their customers from one season to the next and use data to make the best decisions. Currently FarmHedge is building solutions for order and offer management, feed ordering and crop trading. Typically solutions are tailored to the needs of its clients, helping them to get the most out of their existing software and processes.