WE STAND FOR BRANDS WITH CONSCIENCE We are a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper. It is our belief that organisations have a broad responsibility to all their stakeholders. Yet many organisations still treat their customers and other audiences as objects and try to control their brands. Our argument is that a brand is created together with others for the benefit of the organization, its stakeholders and society. Our priciples are: - Respect - Generosity of spirit - Integrity - Compassion and care - Brand mastery - World-view - Commitment - Positive impact