𝗙𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝟭𝟵𝟳𝟲, Holloway Diamonds is a family-owned business specialising in exquisite jewellery that is custom designed and made on site. Our showrooms are located in Canterbury and Brighton (VIC) and both have workshops on site, meaning our clients have direct access to our master jewellers. This facilitates a smooth and concise design process for our clients while optimising value for investment. The importance we place on excellence in professional sales and customer service is embodied in our core values of trust, service and specialisation. Consistent with our core values is our commitment to ethical, social and sustainable environmental practices in our day-to-day operations, business planning activities and decision making processes. 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝙂𝙖𝙧𝙧𝙮 𝙃𝙤𝙡𝙡𝙤𝙬𝙖𝙮 uses his own patented and globally recognised technology (Holloway Cut Adviser, Ideal Scope, Looks Like) to travel the globe and find the world’s finest diamonds, providing Holloway Diamonds’ clientele the exclusive opportunity to acquire the world’s most beautiful and incredibly sparkly diamonds. 𝗜𝗱𝗲𝗮𝗹-𝗦𝗰𝗼𝗽𝗲 - Since 1986, Holloway Diamonds have used an Ideal-Scope to gauge the light return of diamonds and reject those that have high leakage and in return are dull with reduced sparkle. This is a simple test you must perform on every diamond you are considering – Even a high-graded GIA diamond can leak light and look dull. 𝗛𝗼𝗹𝗹𝗼𝘄𝗮𝘆 𝗖𝘂𝘁 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 (𝗛𝗖𝗔) - 90% of GIA’s top cut grade Excellent diamonds are cut to weigh more in carats and not necessarily cut for the best sparkle and reflection from the stone. This is where the Holloway Cut Adviser (HCA) tool plays an important step in rejecting those diamonds that have high light leakage and will always look dull (even though they have a XXX GIA cut grade).