Afrika―innovation is an initiative to foster the business climate and catalyse innovative partnerships between African and European eco-systems, in the framework of the 17 Sustainable Development Goals (SDGs). Afrika―innovation organises meetings and events that allow governments, business leaders, entrepreneurs, institutional players and start-ups to interact and develop activities in promising sectors by 2030, such as tourism, digital innovation and related sectors. With Afrika―innovation, Phrenos seeks to encourage people, and organisations - both SMEs and large companies - to collaborate. This approach is essential to drive success and create value.