Data Tribe is a web analytics services provider based in Auckland. The company's objectives are to help New Zealand organisations improve their website and online marketing performance by: - Developing digital measurement plans that identify the best KPIs for a particular organisation that will help them understand the extent to which their website and marketing efforts help achieve the organisation's objectives. - Reviewing an existing analytics set-up and understanding the technical infrastructure which the analytics implementation will need to cater for. - Implementation of custom analytics set-ups that integrate data from different sources and provide accurate data on the KPIs and visitor segments - Analysis of the data and gaining insights to drive decision-making and improved performance. Looking beyond service, Data Tribe also seeks to educate organisations on the capabilities and potential uses of analytics so that they are able to self-serve and get the most out of their analytics set-up and improve how they go about their marketing.