Ever since 1990, when Ivo Konc created the first spruce resin ointment, our goal has been development, production and tracking of the effects of the spruce resin. We do everything in conjunction with nature and stay sustainable. In 1989, Ivo Konc designed Smrekovit Klasik (spruce resin ointment), the first spruce resin ointment in this part of Europe. This was because of this was unbearable back pain that he had felt since the age of 10, when he overcame tick-borne meningitis. From then on, the problems only became worse and were so severe that at the end of his studies at the Faculty of Sport, he was exempted from performing the practical part of the exams, and in 1974, he was also exempted from military service in the then Yugoslavian People's Army. At that time, the specialist doctor suggested an operation as the only option to avoid disability before age 30. He declined the operation and started looking for natural treatments. He made the first spruce resin ointment. The spruce resin ointment spread through the whole of Yugoslavia at that time in two years, through neighbours, friends and acquaintances who excitedly spread the word of its effectiveness. In 1990, he opened a business. Knowledge about spruce resin's medicinal properties, acquired through the experience of the many users of Smrekovit Klasik (spruce resin ointment) and research into its chemical properties led to the development of a new products by his son Matic Konc who took over the company and its mission in 2010. With further education, deepening his knowledge of chemistry, researching of spruce resin properties and upgrading laboratory equipment he developed new, even better and more efficient products, such as spruce resin creams, oral spray and capsules.