MEASURE AND IMPROVE YOUR CUSTOMER EQUITY With its rich experience in integrating customer data and known for the depth of its analysis of customer behavior and segmentation, Integrale MBD has become a sought after partner for organizations wishing to carry out a systematic approach to engagement and management customer equity. Who are your customers? What are they worth? Are they profitable ? Are they loyals? What do lost or lapse customers cost to your organization? How to increase the value of your client base as an asset? To answer these questions, we have developed over the past 24 years our methodology for managing customer equity"Integra" and our tool "Nicto" to measure and develop this key asset. Our approach is flexible and adaptable. You can opt for the turn-key approach, an adhoc intervention or as a complement to your own ressources. Follow us on Twitter : https://twitter.com/#!/IntegraleMBD