On March 1st 1924, Ludwig Frederich Will started a pharmaceutical company in Amsterdam. The ambition to improve patients’ lives has been handed down from generation to generation ever since. Today, with over 90 years of experience in developing and distributing branded medicine and other pharmaceutical products, Will Pharma supplies its healthcare solutions far beyond the Benelux. Will Pharma continues to innovate for example by developing virtual reality applications. In this way we gradually shift from a pharmaceutical company towards a healthcare organization. With the continued ambition to improve patients’ wellbeing while looking after sustainable and affordable health care. As a family company we strive to what matters the most; improving health and wellbeing.