Kala Raksha Trust, a grassroots social enterprise, is dedicated to preservation of traditional arts. We envision this broadly, as holistic encouraging of the creative capacity of the artist. Comprising artisans, community members, and experts in art, design and museums, Kala Raksha was founded on artisan initiative in 1993 in the desert region Kutch, in India. Committed to documenting existing traditions, the Trust maintains a collection of heirloom textiles housed locally. Artisans participated in establishing Kala Raksha’s Museum. Thus, it embodies a simple but revolutionary concept: involve people in presenting their own cultures. Artisan initiative and participation continue to drive Kala Raksha’s work. Artisan Design Committees study the collections to create exquisite contemporary work. Artisan Pricing Committees evaluate each embroidered piece, insuring fair wages and excellent quality. Finally, artisans participate in sales, linking them directly to their market. Honoree of the 2001 International Responsible Tourism Showcase, Kala Raksha Centre is located in Sumrasar Sheikh, 25 km north of Bhuj. Here, the museum, production unit, shop and guest house inhabit structures that adapt traditional architecture to contemporary function. A model for community development, the Centre is locally managed and operates with solar power.  What Kala Raksha preserves is the essence of art. Traditions are preserved when they flourish.