The SOX Factory started out as a small start-up company with only one machine and these two young sports enthusiasts with a passion to create one of South Africa’s biggest sock brands. Today, there are over 16 staff members and the factory has expanded and grown into a spectacular space where ideas come to life and over 15,000 socks are produced per month. Most staff members who work here are all active athletes who know what the product should feel like, look like and perform like. That’s one of the reasons our socks are the best on the market. From athletes to athletes. Each thread is chosen for a reason and we hope to continue innovating and setting the benchmark for other brands.