The Haddad Family of Car Dealerships has been selling and servicing Berkshire County’s vehicles since 1932. It’s truly a family business – having started with the original George A. Haddad on East Street in Pittsfield back in 1932 – and continuing through today with his grandson George L. Haddad. George is joined by his sister Liz as Customer Relations Manager and Co-Owner Michael Coggins as General Manager; their combined expertise has brought us to where we are today – the premiere automotive group in the Berkshires. Haddad has experienced exceptional growth in the 80+ years we’ve been in business. From a used car lot in the ‘30s to a company that has 4 of the best-selling car brands in the United States today, Haddad now offers everything automotive related – including a state of the art collision center, a TRAC Rental Center and our own on-site insurance company. The Berkshires and the people who live, work and visit here are very important to us- without you, we’re a business in name only. Doing the best for our customers, each and every day, is our one and only goal. We do that by giving you our best price, our best service and by having the best staff.