PROFILE: Creation and Excellence De-iDEA Labs Ltd | [B.E.A.D], is an emergent architectural and design practice based between London and Haifa. Established by Dr. Abed Badran in 2012, an award-winning architect, urban designer, structural designer, industrial designer, and a software engineer. Nowadays, in the post-geographical era, a team of 10 architects, designers and engineers are operating collaboratively from different cities in the world, as a cloud based office, headquartered in London, and Haifa. De-iDEA Labs is a cool and a fun design practice with wide experience and has developed a reputation for delivering design excellence and creativity. De-iDEA Labs' practice is recognised for its projects in architecture, urban design, structural engineering, industrial design and research: projects of housing, commerce, fair yards, industrial parks, workspace, education, preservation, culture, and furniture design. Our work is oriented a solid and strong background in materials and technologies and it aims to enhance the architectural discourse/practice through interdisciplinary design, cutting edge explorations and research, helping clients to discover, create, develop and reach new tangible identities, brands and experiences. De-iDEA labs is also the home developer of 'Octomus', a platform for collaboration intelligence and 'Evolvectonic' an agent for morphogenesis processing. [contact us via: London@deidea.net or Haifa@deidea.net]