Vision Become the resource sought by Wisconsin’s elite small businesses when facing their most perplexing challenges. Mission Equipping small business owners with tools and techniques to solve problems for which there are no routine solutions. Values • Creativity – finding new ways to solve problems • Innovation – seeing the world with fresh eyes • Story – connecting people through shared experience • Simplicity – making things only as complex as they must be and no more • Initiative – doing the right thing at the right time without prompting • Empathy – seeing others’ perspective as well as your own