SmartSaver was founded in Geelong in 1993 by Patrick Neoh. Patrick having owned his own small businesses for many years, understood the pressures of small business. He identified the need for small businesses to advertise, but to do this at an affordable price. So the idea for a purely coupon publication delivered every three weeks to consumers in the local area for free was to become reality and SmartSaver was born. SmartSaver will work with local business owners who want to be pro-active in the use of strategic advertising to improve their business. This includes developing customised ‘call to action’ advertising campaigns, to help increase each clients customer base, profit and turnover. After finalising the advertising campaign with the advertiser, SmartSaver has a great internal graphic design department, where the artwork is completed. The publication is finalised here and forwarded for printing and distribution. SmartSaver distributes to over 1 million homes every three weeks (in VIC, NSW and QLD), offering 1000’s of real value coupons to support a vast variety of businesses with their local area marketing campaigns. SmartSaver is now in it’s 20th year of operations, the business has continued to evolve and are now able to offer a more complete advertising campaign package, still at an affordable price.