Through its innovative “Declarative Data Hub”, Segmanta enables brands to collect consensual and compliant self-reported customer data and to deliver highly effective personalized experiences at scale. Segmanta’s privacy-first data collection platform empowers its Fortune 500 customers to disrupt decades-old marketing and advertising practices built on first-party and third-party data, proving that privacy and personalization can not only co-exist, but actually increase ROI and customer loyalty.