Activative is a sponsorship intelligence and insights company that help our clients – rights owners, brands, agencies, media owners and professional services – remain at the forefront of the evolving landscape. Our role is to advise, analyse, explore, filter and stimulate marketers across the entire space – from traditional sponsorships, to brand tie-ins, strategic collaborations and commercial partnerships. We provide clients and subscribers with trends insights, activation stimulus, creative idea generation, competitor/sector analysis and strategic planning.