infollutionZERO, Ahn-Sei Foundation, a non-profit organization in South Korea that is focused on raising public awareness of information pollution such as cyberbullying and technology addiction and shaping public policy on internet safety and education. InfollutionZERO addresses the challenges of “infollution” (i.e. the harmful effects of digital “pollutants”) including cyberspace predators and bullies, abusive language, and technology addiction. Infollution ZERO establishes new ethical standards for young children online, teaching responsible digital citizenship. With its flagship iZ Hero program, Infollution ZERO teaches young children ages 6 to 13 the value of courage, empathy, and self-awareness in their digital activities. Using various storytelling and play platforms, including comic books, online and offline missions involving parents, web-based learning games, interactive exhibitions, and children's social networks, iZ Hero is a trans-media experience that reinforces empathy and discipline. As such, with Infollution ZERO, young children gain an understanding of how they may act civically in both ‘real’ and ‘virtual’ realms based on their own instinctive moral judgment.