Online trading communities have grown to tens of millions of members and make up the largest pool of equity analysts in the world, but there is currently no organisation to all that information. We're building the solution. Lasso identifies investment strategies for retail traders by profiling users in online trading communities, filtering information based on the track record of the source and whether they have skin in the game. We also allow those with valuable insights on Reddit and elsewhere to monetise their content. We're backed by UCL Hatchery, the startup incubator run by London's global university.