AVIDEH is a Brand & Marketing Agency in Iran-Tehran. We offer a wide range of design and marketing services which include direct and shared mail, business support materials, customer communication pieces, web development, email and social media campaigns, signage, demographic research and list acquisition as well as brand management consulting. We have the talent and skills to convey your specific branded message to the correct, targeted audience. Your projects are completed on time and on-budget. Marketing Insight Qualitative Insight Qualitative methods are often used to gain insight into consumers’ behavior and to understand the underlying reasons and motivations. Qualitative methods help to uncover the thinking patterns that cause individuals to behave and act the way they do. Qualitative studies usually work with data that can be observed and described but not measured, hence data analysis is non-statistical. This method can also provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research. 

Experience: Over 20 FGDs during previous years Over 150 depth interviews and IHVs Over 100 B2B and expert interviews 
Added Values: Expert in conducting teenagers/ kids paired and focus groups Expert in recruitment of hard to find respondents No step of qualitative researches is outsourced Recording fresh data by taking notes simultaneously in spite of recording the sessions Use of well-trained permanent researchers for all moderations Use of well-trained transcribers and translators Providing excellent and experienced simultaneous translators The only agency that owns a data bank of over 100,000 consumers, collected randomly and updated regularly, to use for recruitment of respondents Providing high quality viewing facilities in separate & isolated apartment designed and equipped for the sole use of qualitative studies