GBC is a major manufacturer of analytical instruments including Absorption Spectrometer (AAS), Inductively Coupled Plasma Optical Emission Spectrometer (ICP-OES), UV-Visible Spectrophotometers (UV-Vis), Inductively Coupled Plasma Time-of-Flight Mass Spectrometer (ICP-oTOFMS), High Performance Liquid Chromatography (HPLC), X-ray Diffractometer (XRD) and Rheometer systems. Endorsed by the international quality standard, ISO 9001, the company prides itself on developing products, which exceed market expectations. GBC has been the recipient of many international export awards, acknowledging the superior standard and world acceptance of both the organisation and the products. The company’s head office is based in Melbourne, Australia with a manufacturing and training facility in Melbourne, Australia and Penang, Malaysia. Worldwide, GBC is represented by one of the largest distribution networks, in over 100 countries. More than 40 years after it’s inception, GBC is renowned in the elemental analysis field as a result of its successful portfolio. The company is now leading the world in instrument development.