The problem: On one hand, Brands need to advertise genuine content created by people but: a - Social networks only distribute the content created by brands b - Hiring professional influencers to request them to create content is not automated c - People are posting a lot of spontaneous photos with brands, products, and places that can be sponsorable but there is not a mechanism to do that. And, on the other hand, d - social networks users, are posting a lot of content with brands, products, and places, generating influence to their friends and followers, but no one is paying them for that Solution - Adme lets brands sponsor content created by people (based on a brief or just spontaneous) in addition to letting people post on their social networks walls content created by brands as well. - All social network users are considered influencers. And for the first time, their spontaneous photo will be paid. Without Adme: a - Brands' content is delivered by the platforms only. It is not possible to ask people to post them on their walls. b - Not automated. Brands contact influencers or their agent directly. Prices are not standardized. c - Not possible d - Social networks users continue posting branded photos making brands enjoy the benefits of their influence without rewarding content owners for that