We are on a mission to change the sector Consumer Electronics once and forever. Tech skills and experiences of the global “crowd” in CE are currently not connected through an interactive multimedia platform. As large tech corporations didn’t come up with a solution, we built one. Our competitive advantage: Social Video: Engages consumer tech communities (power users, geeks, evangelists) in product-focused video conversations about products, allowing 1 screen interactions (drawing on screen, expressing emotions) 2 Sharing product-related information (images, instructions) 3 Rating of involved users and building innovative use cases like 1 product-onboarding by consumers 2 support use cases by power users 3 feedback in product development stages by geeks