The World Marketing Summit (WMS) is an independent global organization committed to creating a better world for future generation through marketing. WMS was created in 2010 by Professor Philip Kotler, popularly known as the "father of modern marketing," a marketing guru who has initiated global movements through marketing strategies that inspire change in human behavior leading to a positive impact on society and living. Our annual summit takes place aims to resolve the world’s most pressing issues through marketing-driven approaches. In addition, WMS hosts the Philip Kotler Marketing Forum in different countries, publishes an annual journal featuring articles, cases, and book reviews by leading academicians, researchers and thought leaders in the areas of marketing and economics, and promotes research initiatives. For more information, please visit www.worldmarketingsummit.org.