lbadvisor is a startup Hong Kong company focus on interactive e-travel guide solution for local and travel media globally, our solution can upgrade traditional non-interactive PDF-based travel guide eBook to interactive travel guide including online/offline map, POI and keyword tag, mobile device trip synchronizing…, our solution will be available in all the new media: iPad/iphone, android, and website. Business model is relevant LBA (free content) and user payment (branding travel media content). We already cooperated with some local famous media in China, the first commercial is trip service for foreigner who will visit china, detail see www.getaroundchina.com, and iPad application Beijing Today is coming soon.