UNC Blue Sky Innovations works to create and share novel and immersive storytelling experiences that engage audiences by leveraging new technologies such as artificial intelligence, and virtual and augmented reality with unique, research-based perspectives. Students and faculty use new technologies and human-centered design concepts to solve challenging problems for media companies.  Projects are rooted in scientific and consumer/audience research and leverage collaborations with subject-matter experts across the university, such as the School of Medicine and the Computer Science Department, as well as industry leaders like Time Magazine and The Washington Post, and local journalism publishers.